Lynne Johnson has been breeding alpacas for more than 12 years. For the first seven years, the growing herd was agisted. In 2007, she bought a five-acre farm, located just 10 miles south of Madison, Wisconsin, and she became a hands-on alpaca breeder. During the day, Lynne is Senior Director of Marketing & Communications at the University of Wisconsin Foundation, the fundraising arm of the University of Wisconsin-Madison. A former journalist, Lynne has spent much of her career in the newspaper business in Wisconsin and in Orange County, California, where she was entertainment editor for a local daily newspaper and later executive editor of the Orange County Business Journal. She also owned and operated a public relations firm prior to her return to Wisconsin in 1990.
With almost 40 years of experience in marketing and communications, Lynne has written articles and conducted seminars on marketing for new alpaca breeders.
